Beharry Automotive Limited — Est. 1994
Connecting
Guyana,
One Journey
at a Time
Leading the way in automotive excellence since 1994.
Vision & Mission
Our Purpose
Vision
To be the leading automotive brand in Guyana by delivering superior products and services, continuously expanding our technologies, facilities, and talent, while setting the standard for excellence in customer service both internally and externally. We are committed to operating as a professional organization that treats every customer and staff member with respect, integrity, and fairness.
Mission
To connect families, friends, and colleagues by ensuring that their movements can be made safe and reliable every day.
Three Decades
of Trust
Our History
From a single distributor’s agreement to Guyana’s most trusted Toyota
partner — thirty years of building roads, communities, and livelihoods.
1994
August 1994
Beharry Automotive is Founded
Beharry Automotive Limited, commonly known as B.A.L., was established by the Beharry Group with the intention of supplying quality vehicles, spare parts, and maintenance services to the Guyanese public.
On August 1st, 1994, BAL was established through the signing of a distributor’s agreement with the Japanese Toyota company — giving B.A.L. the rights to import new Toyota-branded vehicles with full support from the manufacturer.
Early 2000s
2000s
Expanding the Toyota Range
BAL expanded its vehicle portfolio across the full Toyota lineup — from the workhorse Hilux and Land Cruiser Prado to family-oriented Corollas and SUVs — meeting the evolving needs of Guyanese households and businesses.
2010 – 2020
2010s
A Household Name in Guyana
B.A.L. became synonymous with reliability and community investment. Sponsorship of national motorsport events, savannah expeditions, and athletic competition scemented the brand’s place in Guyanese culture.
present
Today
Leading Guyana’s Automotive Future
Today, Beharry Automotive continues to invest in world-class facilities, trained
technicians, and genuine Toyota products — backed by a 3-year / 100,000 km warranty on every new vehicle sold.
Our Commitment
More Than
Automotive
Motor Racing
Proud sponsors of the Starlet Cup with the GMRSC, supporting performance and passion on the track.
View Gallery →Savannah Tours
Navigating the Rupununi and beyond — reliability needed to explore the raw beauty of Guyana’s interior.
View Gallery →Events & Engagement
Through our active presence at national expos and our dedicated community engagement, we strive to drive positive change and foster lasting connections across every corner of Guyana.
View Gallery →B.A.L has become a household name in Guyana — associated with providing great customer-oriented service and giving back to the communities we serve.
Our Values
The Principles
That Drive Us
Five values that guide every interaction, every decision, and every vehicle that leaves our showroom floor.
Respect
Open and respectful communication at every level of our organisation.
Equality
Belief in equality and equity for every customer and colleague.
Innovation
A commitment to creative problem-solving and continuous improvement.
Commitment
We always follow up, always follow through, and always deliver on our word.
Client Success
Success for the client is success for ourselves — full stop.
The three s’s
Our Services
Driven by the core principles of Sales, Spares, and Service.
Service
Certified Toyota Service Centre to handle routine maintenance and major repairs, ensuring long-term reliability.
Sales Department
We offer the latest models of brand-new Toyota vehicles, ensuring customers receive world-class engineering paired with reliable performance.
Spares Department
Our inventory includes only genuine Toyota spare parts, giving our customers confidence in safety, compatibility, and long-term performance.
3 Years or 100,000 KM Warranty
Every new authorised vehicle is backed by our promise of Quality, Durability, and Reliability.
Beharry Automotive — Our Team
Careers
Be Part
of the Legacy
Join a team that moves Guyana forward. B.A.L. is always looking for talented, driven professionals to grow with us.